Analisis Finansial dan Nilai Tambah Usaha Air Mawar Sebagai Produk Kosmetika Alami
Article History
Submited : June 29, 2025
Published : December 16, 2025
Meningkatnya kesadaran masyarakat terhadap kesehatan dan keamanan produk telah mendorong pertumbuhan industri kosmetik berbahan alami. Air mawar merupakan salah satu produk berbasis sumber daya lokal yang berpotensi dikembangkan, namun pemanfaatannya di Indonesia masih terbatas. Penelitian ini bertujuan untuk menganalisis kelayakan finansial serta nilai tambah usaha pengolahan air mawar. Metode penelitian meliputi analisis finansial menggunakan indikator Revenue Cost Ratio (R/C), Return on Investment (ROI), Payback Period (PP), dan Break Even Point (BEP), serta analisis nilai tambah menggunakan metode Hayami. Hasil analisis menunjukkan bahwa usaha pengolahan air mawar menghasilkan pendapatan tahunan sebesar Rp.60.596.200 dengan nilai R/C sebesar 5,51, ROI sebesar 2,24, dan periode pengembalian modal selama 0,45 tahun. Nilai BEP tercapai pada harga Rp7.829 per botol dan volume produksi sebesar 2.382 botol. Analisis nilai tambah menunjukkan bahwa pengolahan air mawar menghasilkan nilai tambah sebesar Rp145.500 per kilogram kelopak mawar dengan rasio nilai tambah 91% dan tingkat keuntungan 89%. Berdasarkan hasil tersebut, usaha pengolahan air mawar dinyatakan layak secara finansial dan berpotensi meningkatkan pendapatan pelaku usaha sekaligus mendukung pengembangan industri kosmetik alami berbasis sumber daya lokal.
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https://doi.org/10.1590/S1984-82502015000100002
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Georgieva, A., Dobreva, A., Tzvetanova, E., Alexandrova, A., & Mileva, M. (2019). Comparative Study of Phytochemical Profiles and Antioxidant Properties of Hydrosols from Bulgarian Rosa Alba L. and Rosa Damascena Mill. Journal of Essential Oil-Bearing Plants, 22(5), 1362–1371.
https://doi.org/10.1080/0972060X.2019.1699867
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https://doi.org/10.1186/s40538-021-00219-6
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https://doi.org/10.29303/jrpb.v8i2.190
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https://kantar.turtl.co/
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https://doi.org/10.1016/j.ctim.2017.08.014
Nurmalina, R., Sarianti, T., & Karyadi, A. (2014). Studi Kelayakan Bisnis (3rd ed.). IPB Press.
Pakanyamong, A. Abd. K., Effendy, E., & Rauf, R. A. (2021). Analisis Kelayakan Finansial Agroindustri Cokelat Kota Palu (UKM Banua Cokelat). Agroland: Jurnal Ilmu-Ilmu Pertanian, 28(2), 186–196. https://doi.org/10.22487/agrolandnasional.v28i2.901
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https://doi.org/10.25181/jppt.v23i2.2414
Sabrina, N., Firmanda Rahmadhani B A Jurusan, D., Bisnis, M., Batam, N., & Bisnis, J. M. (2024). Calculation of Break-Even Point in Retail Stores. In Journal of Applied Accounting and Taxation Article History (Vol. 9, Issue 2).
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https://doi.org/10.30574/wjarr.2023.19.2.1483
Statista. (2023). Beauty & Personal Care - Indonesia. Statista Market Insights. https://www.statista.com/
Sudiyono, A. (2002). Pemasaran Pertanian. Universitas Muhammadiyah Malang.
Taebnia, R., Sefidkon, F., Mohammadi Torkashvand, A., Jafari, A. A., & Kalate Jari, S. (2025). Effects of Locality, Flower Organ, and Ratio Flower to Distilled Water on Rose Water Quality of Rosa × damascena Herrm. Journal of Medicinal Plants and By-Products, 14(3), 268–276. https://doi.org/10.22034/jmpb.2024.367039.1764
Wardhani, R. M., Wuryantoro, & Adinurani, P. G. (2019). Value Added Analysis of Yard-Based Agroindustry for Food Security. IOP Conference Series: Earth and Environmental Science, 347(1).
https://doi.org/10.1088/1755-1315/347/1/012028
Wijayanti, L. B. (2021). Faktor-Faktor yang Mempengaruhi Perilaku Penggunaan Kosmetik Antipenuaan pada Mahasiswa Universitas Tadulako di Kota Palu. Jurnal Ilmiah Kesehatan, 20, 73. https://doi.org/10.33221/jikes.v20i2.1066
Yoesmanam, I. C. (2015). Bisma Jurnal Bisnis Dan Manajemen. BISMA : Jurnal Bisnis Dan Manajemen, 7(2), 134–142.
Putri, L., Cahyaningtyas, N., Rahmaningtyas, A., Fadhilah, M., Novitaningrum, R., Fauziah, I., & Simamora, L. (2025). Analisis Finansial dan Nilai Tambah Usaha Air Mawar Sebagai Produk Kosmetika Alami. Agroland: Jurnal Ilmu-Ilmu Pertanian, 32(3), 199 - 210. https://doi.org/10.22487/agrolandnasional.v32i3.2621
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