Nida, K., Ekowati, T. and Santoso, S. 2020. PRICE SENSITIVITY ANALYSIS ON PURCHASING DECISION PROCESS OF DURIAN IN JEPARA REGENCY AND SEMARANG CITY CENTRAL JAVA. AGROLAND The Agricultural Sciences Journal (e-Journal). 5, 1 (Jun. 2020), 9 - 15. DOI:https://doi.org/10.22487/agroland.v5i1.184.